But starting up a blog is a huge undertaking (ok maybe not, it's pretty much like tweeting but longer).
Anybody can write a blog. Right now, as you're reading this, some 14 year old tween girl wearing black nail polish and listening to Sonic Youth is writing on her Twilight blog and is anxiously waiting for that first comment. (it usually is "FIRST!") In another part of the country, a 38 year old film school dropout just watched Saw VI and wants to share his thoughts so he's registered DiscountJigsawsTraps.blogspot.com.
I don't know the exact figure but shit, I'd say 5,000 people a day start up a blog. Some write 3 posts and forget about it, some write 25 posts a day. But to be effective as a horror blogger, you have to go with a few foolproof generic posts that will get people engaged. I'm here to show you the ropes, give you some tips and tricks of the trade and for only two easy payments of $19.99 make you the next jaded viewer.
(Some of you may be saying...Jeff, why are you qualified to teach ME about horror blogging? Your site SUCKS BALLS and is filled with lists, pictures of horror queens I've never heard of and your reviews are like Bible long. And your taste in horror movies is equivalent to a poor man's Dread Central. Well if you put it that way......you're right. You guys are mean. Fuck, I'm going to watch Avatar again. Oh screw that Mr. or Ms. Horror Bourgeoisie! Yeah my qualifications can be called in to question, but I promise you like a Billy Mays infomercial, you'll find it funny, slightly interesting, very arousing and you'll use what I have to say)
Still interested? OK let's list a few tricks to get you started.
Lesson 1: Picking a name for your blog
Well this is it. The single most important thing you can do is pick a fuckin awesome name for your blog. Remember this is the name that you're going to promote the shit out of. It has to be clever, easy to remember and really works if its 4 words or less (though this can be ignored if your name is really clever like Chuck Norris Ate My Baby). The easiest route is to put "horror" in some form in the name. My suggestion, use a variation of a title of a horror movie or play Scrabble.
For inspiration, check out the blogs to the right.
(Oh yeah, you gotta pick a place to create your blog. I'd suggest Blogger as its already got a built in horror community so you can Follow peeps and easily comment. Wordpress is fine. Their layouts look way nicer than Blahger. Only drawback on Wordpress is you're gonna have to PR the crap out of it)
END TANGENT ALERT!!!
Lesson 2: A post title that LOLs or that can easily offend most of America
OK, now that you got your name, you need to actually write shit. Everybody on the Internet has ADD and usually skims through post titles so you need to either tweet a good subject line or fill it with high levels of vulgarity.
My favorite Ice Cream flavor: Zombie Brains!
Trick R Treat fuckin sucked monkey nards (if you liked this movie you have the IQ of a Triceratops)
Lesson 3: Reviews of mainstream horror movies where you make fun of the audience
OK, its guaranteed that the most reader response will come from horror movies that everybody has seen. It's definitely OK to write a review of Zombieland. People love that movie. It's total water cooler horror. But filling your review with "Bill Murray was awesome!" and "Clown zombie was scary!" is not gonna cut it.
To get people to comment, you now have to make fun of the audience for no apparent reason. Why? Because they won't see it coming! Like a bad M. Knight movie, you'll sucker the reader into a false review read and then make fun of them because they didn't see the twist coming.
I'm writing this totally buck naked.
See! There ya go. Who saw that coming? Fuck, it's kinda chilly in here and even I didn't see that horrible horrible thought in the middle of this lesson.
Lesson 4: Arterial Spraying + Gratuitous Nudity + Lists Lists Lists! = Jello
Who doesn't like jello? It can look like brain matter, jiggles like a pair of D cups and it taste yummy. As a horror blogger, there are a few foolproof things to write about that will get people hyped.
1.) Writing about gore and splatter movies gets people highly excited. Everybody loves a good arterial spraying and decapitation so writing a lot about splatter movies is guaranteed to get people to word verify.
2.) China can't see pornography so they have to rely on you to post nudity in your blog to get their fix. Write about nudity in horror, post pictures of horror hotties and talking about hottest zombie women can only get that hit counter moving.
3.) When you're scraping the bottom of your brain for something to write about, the old reliable horror list is the way to go. Who doesn't like a list? Like some mac and cheese, you can nuke up a list in about 2 minutes. Shit, it don't even have to be a good one.
Lists are like cocaine to horror fans. We're addicted! Look, I'll show you.
Top 3 Japanese Horror Movies where technology tries to kill you
1.) The Ring
2.) One Missed Call
See...that list got you as high as Lindsay Lohan at a BYOW party.
Lesson 5: Be a productive member of the horror blogosphere, Comment!
Well this is actually the hardest of all because you have to visit at least a dozen sites and leave your mark. Long, elaborate comments on the other person's blog is good. If you didn't agree with what they wrote, say so. People love defending their work and they will reply to your comment.
Instigate a tsunami of replies by disliking something everybody likes and leaving a comment. They'll all be so intrigued that they'll comment on your blog and if your lucky...send you hate mail.
If you want to be a "good" blogger, leaving a comment praising the article is the way to go. But don't expect it to be regifted.
Well there you have it. This concludes Horror Blogging 101. If I get a lot of people interested in this class, we'll have a 102. OK I see you raising your hands. If you have a question, leave a comment and I will definitely answer it.